Our values

Socks know no gender

More often than not, men have access to a bigger and better range of socks. We are aiming to take gender out of the picture and create a collection to be enjoyed by everyone.

Kind to the world, kind to people

Working with sustainable materials and manufacturing partners that look after their workers, pay fairly and have good working conditions.

Give back

Make a meaningful difference by donating 5% of all our profit to a charity partner. As a business owned by two women we are keen to support charities that champion women’s issues. Watch this space for our first official partner.

All sizes, always

We will always make our styles available in UK sizes 4-7 and 8-11.

Buy less, wear more

We’ll offer free darning kits, on request, to keep your socks in action for longer.

Have fun

And last but by no means least, it has to be fun. Fun for us and hopefully fun for you too.